About Us

Toothpaste, Reimagined.

RE:SMILE is a modern oral care brand built for people who want better. Better for their routine. Better for the planet. Better looking on the bathroom shelf.

We ditched the tubes, the plastic, and the mess — and reimagined toothpaste as tablets you can chew, brush, and refill.

From our refillable tins to our recyclable pouches, every detail is designed for simplicity, style, and sustainability.

Founded in the UK. Made for modern routines. Trusted by families.

Join the refill revolution.